El Paso TX PPC Advertising
Pay-per-click advertising, known as PPC, is a great way to drive inexpensive leads and sales to your website from local queries. However, most business do not optimize or actively manage their advertising campaigns once they start. This can turn into lost revenue over time as the campaign bids on keywords and phrases that are not providing conversions or sales or using ads that cause continuity issues from the ad text to the landing page.
Google PPC Advertising
Google Adwords is now forcing all users to use the Enhanced Campaigns by default and makes it difficult to undo this. Often the ‘enhance’ campaign settings can be wasteful. Let us optimize the keywords on your PPC account to achieve the results that you want.
Bing PPC Advertising
Bing ads offer a less expensive alternative to Google Adwords ads allowing business to maximize their ROI from their adspend by utilizing Bing along with a Google campaign. However, Bing’s platform provides a few pitfalls you need to be weary of to ensure that it is a valuable channel and not a waste of advertising budget. We’ll guide you though these problems while optimizing your Bing performance independently of your Google ad account.
Landing Page Optimization
No PPC or Display advertising campaign is complete without optimizing the landing page on your website. We’ll use tools to find ways to rearrange the page content, forms, images, and submit button(s) to make for a high converting landing page to ensure that each advertising campaign maximizes it’s ROI on your advertising budget.
Social Media Advertising
We can integrate paid advertising on social mediums like Reddit, Facebook, Twitter, and Stumbleupon to amplify your social media, content marketing, and SEO strategy.