What’s your Social Media Strategy? Are you just posting to Facebook and Twitter hoping to get results? Or are you using them to help boost your organic search rankings and to drive leads and sales? El Paso SEO will work with you to develop a comprehensive social media strategy that fits your business. We can show you how to use Facebook to boost your SEO and sales, Pinterest to boost traffic to your site, Twitter to boost your search engine rankings, and Snapchat to boost your sales.
We can use Facebook to drive new traffic to your business via the Facebook Graph Search, run a Facebook Advertising campaign to drive leads to your website, and manage your Facebook page to drive engagement, brand awareness, and help boost your backlink profile for SEO.
Twitter is a great way to connect with journalists, bloggers, and others that might link to content you create. We can manage your Twitter account to find and make new business contacts, and drive new links to help improve your SEO. We can also manage Twitter ad campaigns to help drive engagement with your target audience and use Twitter Cards (markup) to make your Tweets stand out and get more attention.
Pinterest is a great driver of visual content. Especially if you’re in food service, real estate, wedding / party service, fashion, any type of retail / ecommerce, artistic, or other industries where visual imagery helps consumers make a purchase decision. You can rely on our ability to drive traffic and sales / lead conversions via Pinterest.
We can use LinkedIn to help boost your brand, especially if you’re in the B2B space or want a better employment brand to make hiring top talent easier. LinkedIn is fast becoming a great place to make new business level connections for your company and to help distribute thought leadership material within your industry space to show off your expertise.
YouTube / Vimeo / Video Marketing
Video has become an established medium for marketing your products and services, even in El Paso TX. We work with our clients to create fun, engaging video content that will rank well for sought after keywords in YouTube and in Google Organic with video blended results or Bing Video search. We can also create content to appeal to the Vimeo audience or for other video hosting websites depending on your needs.
Instagram offers unique marketing opportunities for companies that rely on visual representation, much like Pinterest. However we can also create short-form videos for Instagram videos and utilize the built in hashtags to help drive word of mouth to get your content more visibility and your website more traffic from branded and non-branded searches.
Vine is one of the newest social networks where users share extremely short videos. We can work with your to create awesome short videos that will get attention and establish spread within your target marketing and geographic area, in turn driving higher brand awareness and generating more branded searches in search engines.
Snapchat is new and offers great opportunities for companies focused on a younger demographic (14 – 21). We can come up with a creative campaign to use or integrate Snapchat to gain the attention of this sought after demographic.
Do you know how to use Google+ for your marketing advantage? We do, the social network has it’s flaws, but it also provides different opportunities than it’s largest competitors Twitter and Facebook that are unique to it. Let us find a way to use your Google+ presence to drive more traffic from Google itself and help establish your authority.